Those brand new area rugs and that spiffy dining room paint job might look great, but all customers will remember about your restaurant is the food. Unfortunately, if you design a lackluster menu, your guests might not be tempted to try some of your best dishes. In my twenty years in the restaurant business, I have made some mistakes and had more than a few successes. I want to share the things with you that really work, so that you can enjoy your early days as a restaurant owner. Operating a restaurant is hard, but by heeding the right advice, you can enjoy the journey.